Mitr Flagship Store – Siam Square | GF-OR01, GF-N01, GF-DG01

Mitr Flagship Store at Siam Square is a distinctive retail destination that reflects the brand's effortlessly natural and contemporary identity. Designed by JITIVI, a design studio renowned for translating brand stories into immersive spatial experiences, the flagship store embodies the concept of simplicity, warmth, and authenticity through thoughtful architectural expression.

Beyond showcasing Mitr's signature fashion collections, the store also features Golhem architectural materials as a key element of its interior design. Carefully selected for both their aesthetic appeal and sustainable qualities, the materials bring warmth, texture, and depth to the space while reinforcing the brand's philosophy of being a true "Mitr"—or friend—to both people and the environment. The result is a retail environment that seamlessly blends contemporary design with natural materials, creating an inviting atmosphere that reflects the essence of the Mitr brand.