In the min-20th century, famous Swiss Architect Le Corbusier coined the French phrase "beton brut" meaning "raw concrete" to describe the aesthetics of external and internal walls finished in poured concrete. Beton brut became more commonly known as "brutalism", and ever since has been used to describe both the use of raw concrete and the architecture that it originated from.
In today's modern residential architecture and interior design, the use of unadorned natural materials such as wood,stone and concrete are being combined creatively with neutral colors to produce inspiring spaces. Starting with just organic base colors, designers are easily able to introduce either strong highlight colors for effect, or stay within a neutral color palette.
Concreate prefinished floor planks and wall panels now give designers and the building industry access to the defining material used by Le Corbusier and other great contemporary brutalist architects. Ultimately, this creates a retrofitted, extremely easy-to-use panel system that is lightweight, inexpensive and highly attractive.